International journal of management and social sciences research (ijmssr ) volume 3, no 8, august 2014 issn: 2319-4421 factors affecting buying behaviour of rural consumers amreek singh, research scholar, hsb, gjus&t, hisar vakil singh, research scholar, hsb, gjus&t, hisar abstract present study. Thrust on rural development since 1950 eventually made india into an attractive rural market (ali et al, 2012) increased awareness along with rise in income levels influenced the rural marketing environment in the country (velayudhan, 2002) other factors that contributed to the growth of rural markets are access of media. Marketing strategies to rural markets instead, they need to devise rural specific strategies in this process, they need to understand crucial issues relating to rural consumer behavior and more specifically relating to different geographic regions of the country this paper focuses on understanding factors that affect the. Research limitations/implications the indian rural market is a market of opportunity and unlimited business potential an understanding of the cultural factors of rural markets and their influence on brand loyalty would help marketers and business organizations build an appropriate market strategy to explore benefits. Made up of tangible and intangible factors both controllable and uncontrollable rural marketing is basically a focused marketing activity of an organization the environment outlines threats to urban areas, and synthetic mix of heterogeneous social, industrial and ethical forces affect the attitudinal & behavioural pattern of. Mba-h4010 rural marketing 4 hence their outlook to life has also changed because of all these factors, rural india in now attracting more and more marketers increase in competition, saturated urban markets, more and move new socioeconomic background, which ultimately affects the rural market • infrastructure. But now most businesses believe it is a big market opportunity and are strategising to capture it how has the segment been redefined two important factors have redefined this segment: size and spending power let us first look at size it is estimated there are around 34 billion rural consumers in the.
The interface of government bureaucrats and villagers as regards rural development in thailand1 however, this ignore the extent to which cultural factors affect the efforts of thai officials, most of whom are buddhists (than rice ) crops for which there is a good market be willing to invest in fertilizers and insecticides and. Farmers' markets: an iowa study theresa varner and daniel otto the 180 farmers' markets operating in a range of urban to rural communities in iowa provide a useful setting to evaluate factors affecting sales at these markets higher average sales at markets tended to be associated with urban and higher income areas. Factor markets coordination: centre for european policy studies (ceps), 1 place du congrès, 1000 brussels belgium tel: prices various other fundamental factors that affect agricultural land markets are discussed, such as in finland, the introduction of start-up support grants for new farmers within the rural. Lesser dependence on agriculture & monsoon 3 increasing factors that influence rural consumers while purchase of a product 1 socio-cultural factors 1 preference for small or medium package2 significant role of retailer3 influential role marketing strategies for introductory stage in the rural market.
Factors af actors af actors affecting consumer pur consumer purchases direct market ect market strawberries: 1999 consumer survey are report no 22 charles d safley 1 michael k wohlgenant 2 ruth edens of $75,000 or more , lived in a rural table 1 location pyo customers pre-pick customers total # 1. A scrutiny of existing literature suggests that traditional rural retailers are important for the success of rural marketing efforts in developing nations the present study attempts to decipher the indications on the factors that could possibly influence purchase preferences of rural traditional retailers through the.
Marketers effort to reach out the rural markets some of these points are discussed in some detail below: iii231 influence of culture: culture and tradition influence perception and buying behavior for example, the preference in respect of color, size and shape is often the result of cultural factors rural consumers'. Eight factors which contributes to the growth of rural markets are as follows: 1 government initiatives 2 rising literacy levels 3 infrastructural facilities 4 new employment opportunities 5 rising mass media 6 agricultural research 7 marketing efforts 8 urban influence.
This study examined factors that influence the intensity of market participation among smallholder farmers in kenya data was obtained through a rapid rural appraisal and a household survey a truncated regression model was applied in the analysis results showed that farmers in peri-urban areas sold higher proportions.
Rural marketing influencing factors - learn rural marketing in simple and easy steps starting from introduction, in indian economy, influencing factors, rural brand communication and promotion plans, marketers should have to be sensitive to ensure relevance of characters and message which doesn't affect any caste. Such marketing is merchandise that has been specifically designed for the non- urban consumers along with the glossaries which in particular suits their needs and to make them acquainted about the products which they are not aware of the motive of this paper is to know about the rural markets and the factors which affect. Although many factors influence rural development, only the most important variables were considered they are: variable variable description x1: distance to local government headquarters x2: distance to the nearest urban centre x3: rural market accessibility x4: total lengths of road x5: road density x6: land. The main factors which could influence the marketing mix are: - finance: the business should consider how much money is to be spent on marketing - needs of the market: the business should continue to carry out market research as the business grows, as the needs of customers change over time - competitors: the.